Negele Hospedales – Leveraging Your Artist Brand to Build and Influence

This session will focus on how artists and creative entrepreneurs in the music industry can think outside the box with their brand in order to find and grow their audience. The instructor will outline several branding strategies that can be replicated by artists at any career level to grow their reach, as well as explore innovative ways artists can leverage creative partnerships, brand campaigns and alike to build and sustain their core audience – and ultimately help create revenue and influence in the music market. 

Each section of the module is bookmarked to help you jump between concepts

Closed Captions are available above